Radio Advert Research

Below are four radio adverts that I have found on 'YouTube'. I came across much difficulty when attempting to find radio adverts for newspapers so I looked into other radio adverts which I can use to analyse the techniques used.

http://www.youtube.com/watch?v=CRJPqJMWhoo

This radio advert is a campaign against fighting HIV / Aids. The advert is read by football player, Rio Ferdinand. The use of using a famous sports star will increase the effect it has on younger listeners, preferably the same listeners who belong in the target audience in which STD worries are a concern.
The up-tempo music in the background will affect the same age range by grabbing their attention rather than someone of an older age.


http://www.youtube.com/watch?v=SZ8kW7w0Tl8

This advert conveys the 'Don't Run The Risk' concern.
To make itself effective, the speaker asks the driver (assuming the listeners are currently driving, also aiming at drivers) three questions. This technique will allow the advert to become interactive and therefore more efficient by involving the listeners to the ad.

http://www.youtube.com/watch?v=odyuao_-UJg

The advert is for the restaurant; Nando's.
It is very entertaining and effective as the speaker has a Mexican accent. This not only gives the advert an interesting take, but advertises the type of food sold at the restaurant. It is clear that voice and accent become important in advertising.

http://www.youtube.com/watch?v=Aj0LS8m-xVc

The last advert I analysed is advertising book tokens in 'The Sun' newspaper. The advert has a very interesting number of techniques which advertise it's product well.
The sounds used in the background make out that the scene is happening in a newsagents which is useful for setting the location in which the product can be purchased.
There are also several other sounds featured in the background, such as the rustling of paper and the sounds of children. The effect this has on listeners will inform them on the outcome of buying the tokens; helping children in school.

I understand from listening and analysing the techniques used in these adverts that there are many important features to consider before creating a radio advert. I have to consider the sounds and voice used to be able to attract my specified audience. As there is no visual aspect, the radio advert must get its point across within the 30 of 60 second take it has using only sounds. I will begin to plan my own radio advert by writing a draft script including as much detail as possibe (music, voices ect.)

Poster Planning

Simple Design

Created on a blank white background, a giant number one exact to the letter ‘O & 1’ in the masthead, will be placed in the middle, in red and black. Below, in the remaining space, I could include the tag line from below the newspaper masthead or maybe include a new statement that invites the readers.

I have tried this idea, however, the basic theme is far too basic for what I tried out and I have begun to re-think this over, seeing what I could add or what other designs I could try.

Image Design

Another idea could include a photograph which includes my newspaper, maybe a member of public carrying it or of it being picked up by a member of public.

Montage Design

Similar to the Echo adverts, it would be interesting to include a variety of photographs relating to Liverpool, to attract the local public who live in the city. People may recognise the images portrayed on the poster and be able to relate to them simply because of their hometown location.

Cartoon Idea

Another idea came to mind during my analysis of the Metro posters. I thought about having cartoon humans carrying a real image of my newspaper, it will create an entertainment effect and also will allow the newspaper stand out. It will also generally affect the younger age range of my target audience.

I will also include the tag line featured on my front page;

"One City, One Paper, One News."

Below are some of my drafts, the start of my planning.

The left image will feature an image at the top, covering almost half the page. I have not yet decided what the image will be but am still thinking. Under the image will be a statement relating to the picture, maybe a joke or a pun. Under the statement will be the 'Daily One' logo to clearly portray the item being advertised. Below that, the tag line feature on the front page.

The right image is very basic and simple and will feature a lot of colour in the tag line. My concern for this draft will be that there is very little on the page, however, it's basic design could increase attractiveness and increase the effect of catching the eyes of the audience as less is more.