Radio Advert Research

Below are four radio adverts that I have found on 'YouTube'. I came across much difficulty when attempting to find radio adverts for newspapers so I looked into other radio adverts which I can use to analyse the techniques used.

http://www.youtube.com/watch?v=CRJPqJMWhoo

This radio advert is a campaign against fighting HIV / Aids. The advert is read by football player, Rio Ferdinand. The use of using a famous sports star will increase the effect it has on younger listeners, preferably the same listeners who belong in the target audience in which STD worries are a concern.
The up-tempo music in the background will affect the same age range by grabbing their attention rather than someone of an older age.


http://www.youtube.com/watch?v=SZ8kW7w0Tl8

This advert conveys the 'Don't Run The Risk' concern.
To make itself effective, the speaker asks the driver (assuming the listeners are currently driving, also aiming at drivers) three questions. This technique will allow the advert to become interactive and therefore more efficient by involving the listeners to the ad.

http://www.youtube.com/watch?v=odyuao_-UJg

The advert is for the restaurant; Nando's.
It is very entertaining and effective as the speaker has a Mexican accent. This not only gives the advert an interesting take, but advertises the type of food sold at the restaurant. It is clear that voice and accent become important in advertising.

http://www.youtube.com/watch?v=Aj0LS8m-xVc

The last advert I analysed is advertising book tokens in 'The Sun' newspaper. The advert has a very interesting number of techniques which advertise it's product well.
The sounds used in the background make out that the scene is happening in a newsagents which is useful for setting the location in which the product can be purchased.
There are also several other sounds featured in the background, such as the rustling of paper and the sounds of children. The effect this has on listeners will inform them on the outcome of buying the tokens; helping children in school.

I understand from listening and analysing the techniques used in these adverts that there are many important features to consider before creating a radio advert. I have to consider the sounds and voice used to be able to attract my specified audience. As there is no visual aspect, the radio advert must get its point across within the 30 of 60 second take it has using only sounds. I will begin to plan my own radio advert by writing a draft script including as much detail as possibe (music, voices ect.)

Poster Planning

Simple Design

Created on a blank white background, a giant number one exact to the letter ‘O & 1’ in the masthead, will be placed in the middle, in red and black. Below, in the remaining space, I could include the tag line from below the newspaper masthead or maybe include a new statement that invites the readers.

I have tried this idea, however, the basic theme is far too basic for what I tried out and I have begun to re-think this over, seeing what I could add or what other designs I could try.

Image Design

Another idea could include a photograph which includes my newspaper, maybe a member of public carrying it or of it being picked up by a member of public.

Montage Design

Similar to the Echo adverts, it would be interesting to include a variety of photographs relating to Liverpool, to attract the local public who live in the city. People may recognise the images portrayed on the poster and be able to relate to them simply because of their hometown location.

Cartoon Idea

Another idea came to mind during my analysis of the Metro posters. I thought about having cartoon humans carrying a real image of my newspaper, it will create an entertainment effect and also will allow the newspaper stand out. It will also generally affect the younger age range of my target audience.

I will also include the tag line featured on my front page;

"One City, One Paper, One News."

Below are some of my drafts, the start of my planning.

The left image will feature an image at the top, covering almost half the page. I have not yet decided what the image will be but am still thinking. Under the image will be a statement relating to the picture, maybe a joke or a pun. Under the statement will be the 'Daily One' logo to clearly portray the item being advertised. Below that, the tag line feature on the front page.

The right image is very basic and simple and will feature a lot of colour in the tag line. My concern for this draft will be that there is very little on the page, however, it's basic design could increase attractiveness and increase the effect of catching the eyes of the audience as less is more.

Analysing Newspaper Poster Campaigns.

Looking at the front cover of the Liverpool Echo, it is clear that both the paper and it's poster adverts share similar conventions.

It is evident in the above images that all the forms of media contain a red/blue element to their design.

This on-going theme and colour code gives both the newspaper and its adverts their own colour characteristics, and also links the two together.

The adverts also contain the Echo’s title and in all images, it is clear that the consistent font has been used throughout, and with the added liver bird allows the posters and the paper to share an overall identity.

The above images are all advertisement campaigns for the Guardian newspaper.

It is clear that all the adverts share a similar theme. They are all very simple in nature, sharing the blank white background and share a multicoloured element in front. They all provide a statement that allows readers to understand their involvement with the newspaper itself, allowing them to be part of a debate and being able to read more than one view on a particular topic. This inviting statement, being in a range of bright colours, will draw readers in to this uncomplicated straightforward advertising campaign.

The creators of this poster advertise through colour and through eye catching, simple designs.

The above images are poster campaigns for the Metro newspaper. The images are three very similar adverts and all share identical colour themes, blue and red, similar to the Echo and also similar to the Metro’s logo.

Each advert however has it’s own pun and humourous related cartoon image. The taglines on each advert are all esstentially normal statements however, their corresponding images provide a witting pun effect. This provides an entertainment factor and will draw more viewers and interest more to read the metro.

The creator of there adverts uses humour and simple cartoon entertainment to attract their audience.

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The current adverts that I have looked at and analysed all share something unique within their own range, whether it be a certain colour code or certain theme. Most of them also have very basic simple designs which also have a greater effect by being eye-catching and fairly interesting.

The Echo adverts however are not as simple as the others but still convey an interesting aspect to them, including photographs of several unique sights of Liverpool, which will attract locals to the poster and then to the paper.

I like the idea of having a very blank and simple design, as it will be less complicated. I will begin to plan my newspaper's poster using my idea's gained from previous posters.

Second Page Final (And Focus Groups)

Second Page - First Draft.

The image to the left is my first draft for my second page. It is evident that the current draft images shows lack of detail, colour and text, purely because it was simply a layout plan, to be used for future construction.
This draft does change as development continues as I held yet another focus group.

I left the space to the left as I firstly thought about adding an advert or another story, maybe a side story.

The weather idea came to me during my planning, although I have not used any weather details in my final product, I used Google's Weather to help plot my draft.

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This is my second draft. It is evident that it differs highly from my first. Only the main story and contact box remained the same. I began construction and inserted these two articles first as they were the only two I was confident about.

I decided to make the lottery numbers smaller as I thought they took up a lot of the space at the bottom which contrasted their importance. I moved them to the left as I decided that a full information column on the left would be suitable.

Due to not being able to lift images, I decided that I would leave out weather information as the only possible way I could include it would be provided as text only.

I chose to include a contents box, a 15p off voucher and a mini-story to fill my remaining space. These factors all play a part in creating a suitable second page. During analysis of other second pages, I noticed that content boxes were included in many of them and also mini stories.

I only saw a voucher once in a front page during analysis, but the idea remained during construction.

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Focus Group

I held a minor focus group to discuss my current draft.

They agreed that every time the colour blue is used, it is a different shade, and we agreed that they should all share the exact same shade.

We decided that the content box was not using the wrong colours, but was simply using them in wrong way and that it should be a white on red layout.

Finally, it was decided that the font used for the lottery details should be changed to a more modern font to match my corresponding theme.

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Changes from Focus Group

To the left is the same image with the minor changes brought up in the focus group.

I changed the colour blue in both the mini story and also the contact box to create a more modern colour theme similar to my front cover.

I changed the contents box to create a similar look as the front covers masthead.

Finally, I applied the same font to all text on the page to link it all together and create an identity for my newspaper.

Front Page Final (And Focus Group)

The image on the left is my very first draft. It is visible that it lacks detail and content as it was just a layout to work on during construction.

I have used lifted images in this draft such as the Christmas advert and the River Island advert, however, these are simply decoys to help me determine what will go where.

My headline displays 'Local TV Star Story.
This was just another decoy headline as I knew what my main story would be about.

The Facebook blurb displays a very blank look, however during my construction I will be making it look more interesting.



This is my second draft, which is almost complete.
It includes all my finished articles and images.
There are a few changes that have been made from my first draft, such as the swap of the 2nd and 3rd articles. As I was using the Facebook story on my second page, I thought it would be more interesting to have it as a secondary story blurb for more emphasis rather than the third story.

FOCUS GROUP

I held another focus group to help decide what was liked and disliked about my product. Here is what their views were;
-The date is wrong compared to the top advert.
-The ONE sport blurb and the River Island advert get cut off a little.
-River Island is a brand and I should create my own shop.



This is my final draft.

I have changed the Christmas countdown so it stands out more using the colour green.

I have changed the Sport blurb and Bottom advert so they look even and nothing is cut off.

I have also invented my own shop; 'World of Trend' so that no real brands have been used on my paper.
I corrected the date on my paper and also added 'to go' onto my Christmas countdown, so that it was clear what the it was counting down to. I have now completed both my front page and second page and can use my designs to help create my poster.

Advert Construction

I have created an advert for an invented shop called 'World Of Trend'.

The shop is aimed at teenagers proven by the word 'trend'.

Below is how I began constructing it. I used the current teenager shop 'River Island' as a guide to help me construct.

I then used a christmas themed 'green' colour along with a snowy blue and white to make my final advert look colourful and allow it to link in with my papers release time.

Constructing Final Pages.

I am currently in the process of constructing my front and second pages. I have not blogged recently as I have been using the time to create the final construction of my pages which have changed from my simple drafts created earlier.

I have almost successfully completed the two pages and will be fully finished very shortly. During my construction, I have taken or used my own pictures to accompany my stories.

Along the process of my construction, I have referred back to several parts of my research and planning to help myself construct accurate pages in terms of my target audience's interest and favour.

I have referred to my drafts and mock layouts in terms of plotting the location of the different pictures, stories and articles etc. I have also referred to my questionnaire which guided me through my decisions on the topics I had chosen for stories.

After completing my pages, I will upload them both as a blog post and explain my reasons for the articles that I have used, their location and things that I may have changed from my previous drafts.

After completing this part of my project, I will then begin to research into Newspaper posters and radio adverts, and then will be able to move on to planning and constructing my final pieces of the project.