Analysing Newspaper Poster Campaigns.

Looking at the front cover of the Liverpool Echo, it is clear that both the paper and it's poster adverts share similar conventions.

It is evident in the above images that all the forms of media contain a red/blue element to their design.

This on-going theme and colour code gives both the newspaper and its adverts their own colour characteristics, and also links the two together.

The adverts also contain the Echo’s title and in all images, it is clear that the consistent font has been used throughout, and with the added liver bird allows the posters and the paper to share an overall identity.

The above images are all advertisement campaigns for the Guardian newspaper.

It is clear that all the adverts share a similar theme. They are all very simple in nature, sharing the blank white background and share a multicoloured element in front. They all provide a statement that allows readers to understand their involvement with the newspaper itself, allowing them to be part of a debate and being able to read more than one view on a particular topic. This inviting statement, being in a range of bright colours, will draw readers in to this uncomplicated straightforward advertising campaign.

The creators of this poster advertise through colour and through eye catching, simple designs.

The above images are poster campaigns for the Metro newspaper. The images are three very similar adverts and all share identical colour themes, blue and red, similar to the Echo and also similar to the Metro’s logo.

Each advert however has it’s own pun and humourous related cartoon image. The taglines on each advert are all esstentially normal statements however, their corresponding images provide a witting pun effect. This provides an entertainment factor and will draw more viewers and interest more to read the metro.

The creator of there adverts uses humour and simple cartoon entertainment to attract their audience.

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The current adverts that I have looked at and analysed all share something unique within their own range, whether it be a certain colour code or certain theme. Most of them also have very basic simple designs which also have a greater effect by being eye-catching and fairly interesting.

The Echo adverts however are not as simple as the others but still convey an interesting aspect to them, including photographs of several unique sights of Liverpool, which will attract locals to the poster and then to the paper.

I like the idea of having a very blank and simple design, as it will be less complicated. I will begin to plan my newspaper's poster using my idea's gained from previous posters.